September 2007
Sold Out – Just Imagine...the simple way to profit from property
Fronted by CEO Grant Bovey, Imagine Homes is arguably Britain’s biggest buy-to-let firm in the UK. Imagine Homes allows investors to purchase residential property whilst alleviating the hassle and concerns associated with Buy-to-let.
Imagine Homes remove the barriers that have traditionally restricted investors climbing the UK residential investment ladder. The unique business model is simple; investors choose a high quality property from Imagine Homes’ large portfolio of off-plan new build properties, all chosen for their high rental returns and long-term capital growth, with the agreement that they rent it back to Imagine Homes on day of completion for 2 years. Imagine Homes will furnish the apartment, find a tenant and manage the property during this time. They will also manage the tenant on behalf of the investor. In return investors receive an above industry average of 2 years’ guaranteed rental income of 15% of the purchase price. The investor need have no involvement for 2 years’ after which they can inherit the tenant Imagine Homes has sourced, find a new tenant, move in or sell.
While Imagine Homes only sell property in the UK, around half of its revenue comes from overseas. With an impressive head office in Farnborough, Hampshire, they currently have offices in Dubai, Ireland and Singapore with agents worldwide.
In April of this year, Imagine Homes opened its first London-based Sales and Rental office in Canary Wharf, London Docklands. The new 900 sq ft high-tech office supports the company’s vision to push the boundaries in the Buy-to-let market and share its vision with an even broader audience all within immediate proximity of two of its more recent London developments, City Tower and Icon.
Later this year Imagine Homes is set to open Europe's first retail experience that will showcase the future of property investment. Imagine Homes has changed the way people invest in buy-to-let property and this new project will now bring this whole experience to life.
Located on the Hogarth Roundabout in Chiswick, West London the ambitious new venture will encapsulate Imagine Homes' unique buy-to-let offering across a 17,000 sq ft, two-storey state of the art centre. This multi-million pound investment has allowed Imagine Homes to create the ultimate environment to consider property investment options. Investors will be presented with the Imagine Homes proposition through a high tech audio visual experience. The company's country-wide portfolio of luxury properties will be delivered on a series of plasma screens, all at the touch of a button. Investors won't need to visit their proposed purchase site; a virtual tour of all properties means they can sample every specification from the comfort of this facility. A fully dedicated sales team will also be based on site and will be available to answer any questions investors may have.
Imagine Homes is now the largest purchaser of new-build residential property in the UK. In 2005 Imagine Homes entered a joint venture with the Bank of Scotland with the investment objective of creating a £250 million residential buy-to-let property investment fund called Veritas Investments. Imagine Homes is mandated to secure the assets and manage the fund which are acquired through its existing channels and they rent and manage the properties using their experienced letting team.
Imagine Homes’ highly qualified acquisitions team source investment property in prime locations in the UK chosen specifically for long-term capital growth potential and above average rental returns. The team have already built a first class reputation with a range of UK developers, based on straightforward and clear business principles. They have an impressive track record and guarantee completion on all exchanges in return for a realistic commercial discount. Imagine Homes are ready to buy in bulk and its strategy is to acquire in excess of £1 billion worth of residential stock by the end of 2008.
Imagine Homes investors are buying investment property safe in the knowledge that returns are significantly higher than alternative investment choices. However the challenge still remains for an investor in the buy-to-let market to find the right property, in the right location, at the right price point. Proximity to city centres, good public transport links and local amenities are key factors for property selection. The potential for long term capital growth is paramount and as a result properties with long completions or areas undergoing regeneration are extremely popular. Imagine Homes aims to offers its purchaser’s properties that fulfil their buy-to-let requirements.
Imagine Homes currently have a range of Buy-to-let properties available at developments throughout the UK. For further information on Imagine Homes and their portfolio of properties simply log onto www.imaginehomes.co.uk, email info@imaginehomes.co.uk or call 0800 458 5050.